Once companies had websites because their competitors did. Now, smart companies know that websites are powerful marketing tools – and often the place where prospects decide whether or not they want to do business with you.
Websites now have more pizzazz and ability to wow an audience, but the tools to build them have simplified. This means that you can do more with your site in less time. This also means that the most critical piece of site creation happens way before actual development begins.
At Witmer Group, we take the time to learn who your company is and why customers should choose you over your competition – and then we give your customers a reason to stick around and find out more.
Our Approach to Website Design and Development
Discovery – We’ll schedule a call or sit down with you and your team to learn more about your business, your products or services, your ideal customers, and their pain points. We’ll then use this information to plan your website design and implementation.
Platform and Theme Discussion – We primarily work with WordPress and Dialogs as they both are highly secure, easy to use, and expandable as your business grows. We’ll also discuss with you which website theme works best for your company brand and audience.
Design & Imagery Selection – Pictures say a thousand words, and that’s why imagery is so important. Some people are more visual than others. This is why we carefully select the most appropriate images for your audience. We’ll also help you choose the right design that closely matches and best represents your brand.
Concept Review & Content – We’ll then take all of the information we learned in our discovery phone call and start working on creating both the initial concept and the website content. Once completed, we’ll send it over to you for your review and inspection.
Site Development & Implementation – Once you’ve signed off on everything, our master website builders will begin work on your new site. If you’ve opted to add modules or other 3rd party plugins, we will install those as well.
We’ll also implement SEO best practices when designing and installing your new website. This means it will be optimized for Google to crawl and rank it in the organic search results.
A properly optimized website also helps your human visitors have a better user experience—and that directly reflects upon your brand. Website visitors tend to base their initial opinions about a business based on how well the website looks and works.
Testing & Launch – Once the proverbial construction dust has settled, we’ll begin our testing phase. We test every single aspect and component on your website to ensure that it’s working correctly. Once we’re happy that everything is working as intended, we’ll launch your new site and get it live on the internet!
Our websites include a content management system (CMS) that allows you to add news and update content as needed – saving you on programming costs down the road. It has a very short learning curve and is very easy to use.
You won’t have to continually call your IT department or hire a computer coder every time you want to make a few minor changes to your site. You or your marketing team can do it easily from your office or home computer.
Future-Proofing Your New Website
Your new website is built on the WordPress platform, and that means you’ll have access to tens of thousands of free and paid plugins that can help enhance the website experience of your visitors or allow you to run your business more efficiently.
Many older websites require expensive programmers to make patchwork additions that sometimes don’t play well with other website components or work as well as originally intended. With your new WordPress website, everything works as intended and is future-proof.
This means that if you ever think of a neat or helpful feature you’d like to have added to your website in the future, we can help you upgrade it. Here are just a few of the many WordPress plugins that will add functionality to your new site:
Forms – You can collect leads, information, and start building email remarketing lists from your website visitors via one of many different forms. The contact form can reside on any page of your choosing, or you can opt to have them pop up when a visitor first views the page.
Social Media – Choose from one of many different social media plugins that will enhance your visitor’s experience and allow them to engage your social profiles directly from your website!
Live Chat – You can add a live chat functionality on any page on your site. It will allow you to chat directly and in real-time with your website visitors. While this plugin is particularly useful for eCommerce, it will work on any WordPress website.
Website Development in Dallas
After you’ve taken possession of your shiny new website, it’s now time to start thinking about promoting it via SEO, content marketing, and social media. At Witmer Group, we’ve helped countless local and national businesses and organizations design and create the perfect website.