Search Engine Optimization

Our Dallas based Search Engine Optimization Team uses our years of experience to optimize your website so that it is well-positioned to receive clicks and revenue-driving actions from your target audience.

We are an agency that focuses on holistic Search Engine Optimization / SEO marketing approaches which drive long term online marketing strategy. We do not subscribe to short term fixes.

Studies show that anywhere from 70% – 90% of users will only access your site through the organic search results versus paid advertisements.

Better SEO and an optimized website equal increased traffic as well as visitors that stay for longer periods. That’s a win/win.

We’ll assist you with the entire Search Engine Marketing process:

Audience Evaluation – Before writing content for your audience, you have to know exactly who they are and what they want. We’ll evaluate your audience to get a better understanding of the needs, desires, and pain points that can drive new leads, sales, and conversions.

Keyword Research – Keyword research is one of the most important aspects of SEO as it helps determine what keywords you’ll rank for in the organic search results. We not only look at high-traffic keywords but keywords that show commercial or transactional intent on the part of the internet searcher. This means more conversions, new leads, and ultimately more qualified traffic to your website.

Keyword Competitiveness – Some keywords are harder to rank in the organic search results in Google than others. This is primarily due to the vast number of websites competing for the first ten spots on page 1 of any given keyword search in Google.

We’ll let you know exactly how competitive each keyword is and help you select the right ones that your website can rank for. We also will suggest better keywords that might drive more qualified leads and traffic due to their transactional or commercial intent.

Google Analytics & Conversion Tracking – We’ll help set up and monitor your Google Analytics and Conversion Tracking. You’ll be able to see exactly where and what marketing efforts are producing the best results. This will allow you to stick to your marketing budget and not waste money.

Content Optimization – The content that resides on your home and internal pages help Google understand what your website is all about and gives it a chance at ranking for keywords that can drive new leads and sales.

If your site has grammatical errors, misspellings, or low-quality duplicate content, it is a negative reflection upon your business from not only Google’s perspective, but potential clients and customers as well.

This is why we provide our clients with well-written, persuasive content for the home, and internal pages of your website as it can help increase your conversations, organic search engine rankings, as well as improve brand recognition.

Blog Review – Google loves websites that post high-quality articles to their blogs regularly. This fresh content stands an excellent chance to rank on its own for various keywords in an organic Google search result. We’ll review your blog and make recommendations on what topics you could write about that will help engage your ideal audience.

Competitive Evaluation – A thorough competitive analysis is essential if you want to keep one step ahead of the competition. We’ll look at the websites of your competitors and determine what they’re doing right—and what they’re doing wrong.

We’ll look at the keywords that they rank for, the content that they’re writing, along with anything else that’s giving them a competitive edge. You can then use this information to make intelligent business decisions that will keep you several steps ahead of them.

SEO Link Building – Building links is one of the most critical elements of SEO. We’ll help build high-quality and relevant links to your website through our link building efforts. We follow the recommended guidelines that Google sets forth for performing link building. We only engage in ethical, white hat SEO link building techniques.

Social Media Monitoring – We’ll monitor your social media accounts for brand name mentions, customer sentiment, finding new guest blogging opportunities, and monitoring the good name and reputation of your brand. We’ll actively monitor and keep our ear to the ground on all of your social media accounts, so you don’t have to!

Dallas SEO Company

At the Witmer Group, we’ve helped countless local and national companies with diagnosing and improving their SEO.