Witmer Group Adds Data Scientist to Team to Improve Clients’ Marketing ROI

Addison, Texas, August 8, 2018. Witmer Group, known for its strategic expertise and tactical execution of all forms of digital marketing is proud to announce the addition of Data Scientist, Joo Ann Lee to its digital marketing team.

Data scientists use experiments, data points and trends to help strategize and tailor content to meet demand, as well as measure the outcomes of the actions taken by marketers. They combine the science of statistical models with the art of creative work to go past the “gut feelings” of the “Mad Men” era and into a space where marketers can look into a crystal ball and see a payoff both today and in the future.

Before joining Witmer Group, Joo Ann was a Ph.D. student studying quantitative methods at York University and a finalist in a big data competition sponsored by SAS. She has won awards in both teaching and research and is also one of the instructors at Divergence Academy’s Data Science Bootcamp.

“We are so pleased to be able to offer data analytics and insights as an innovative service to our clients. Marketing has progressed to a point where it's imperative that companies make their business decisions based on data learned from past experiences,” noted Kristina Witmer, Managing Director, Witmer Group.

A self-confessed creative and analytics nerd, Joo Ann has a passion for solving marketing challenges by combining and analyzing data from multiple sources to paint a clear picture of what to do next. She is an enthusiastic data product developer and loves using advanced statistical and machine learning methods in digital analytics.

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About Witmer Group
Witmer Group is a Dallas based digital marketing team. We are a group of talented individuals who create integrated marketing strategy and support marketing and branding efforts of our clients. Our approaches are innovative, flexible and functional. We use data to propose and implement our solutions. We continue to hone our approach as your project continues, creating more effective solutions as well as new techniques to apply along the way. We have offices in Dallas/Fort Worth and Atlanta.