Social Media Marketing and Engagement

Social Media Marketing Strategy

A social media strategy is a plan that outlines your social media goals, the tactics used to achieve them and metrics tracked to measure performance. Your strategy doesn’t need to be complex. What you want is a simple and specific plan with meaningful measurables. This will help you to identify the channels and tactics that are successful, versus those that fail. Ultimately, your social media strategy should drive brand awareness and engagement across social media channels for your target audience.

Witmer Group Social Media Marketing Process

We start the Witmer Group Social Media Marketing process by having a casual phone call with you and your team to discuss your goals, do some brainstorming, and start to pinpoint some engaging content ideas. Together we will develop a social media strategy plan to identify what you want to accomplish. We will balance your goals with next steps to achieve them. We’ll request some of your company images that will help us share your internal culture with your social media audience. This helps establish trust and allows your audience to make a more profound connection with you and your brand.  

We believe in full and complete transparency, so we request regularly scheduled phone calls with you and your team. We like to keep you updated and informed of what we’re working on for you. This chat time is also valuable for discussing potential new social marketing campaigns, as well as reviewing performance and expectations.

Social Media Content Calendar

A Social Media Content Calendar is an ideal tool for social media marketing because it helps you plan each post for a specific social media platform. This ensures your fans and followers on various social networks have a balanced mix of informative, educational, and entertaining content to keep them engaged.

Witmer Group provides an accomplished team of social media marketing experts who will provide you with hands-on support to deliver creative marketing strategies that will engage your ideal audience.

When your social media campaigns are managed strategically, it drives new growth and brand awareness. This, in turn, helps convert clicks into customers. As your audience grows, we will also help you manage your online community.

We’ll help manage your LinkedIn, Facebook, Twitter, Instagram, and other social media accounts as we help you grow your audience and turn passive audience members into brand ambassadors. 

The Witmer Group Team will guide you in discovering new trends and hidden insights, enabling the creation of even more relevant, authoritative content to drive your business.

Social Media Marketing Reporting & Analytics

Within our Research & Analytics Services, Witmer Group provides business analytics which allow us to take a data-driven approach to social media marketing and more. Creating the ideal customer profile is a powerful tool, whether you call it segmentation, personas, or profiling. It simply means you have a laser-focused image of your customers – who they are, what they want, how they shop, and much more. The ideal customer profile will help you determine what messages motivate those customers as well as the most effective way to deliver those messages.

With the information your own data provides, Witmer Group will help you create the ideal customer—no matter what business you’re in. The insights derived from your data will serve to create a customized social media marketing strategy specific to your target audience.

LinkedIn for Social Media Marketing

Many Witmer Group clients are onboard with our LinkedIn Services. It’s a proven platform for our clients for several reasons. First of all, LinkedIn is a great way to build a network of professionals. It’s easily accessible for researching companies and people. There are interest-based and professional groups you can join and offer insights, ask for help, or simply start a discussion.

Witmer Group offers three tiers of LinkedIn Services depending on your business size and needs. It’s a smart way to transform your LinkedIn profile into a powerful career or business tool that will help you stand out and be recognized in the business world.

Trust Witmer Group for Social Media Marketing

Over the last 14 years, Witmer Group has enjoyed the privilege of working with clients from a broad range of industries. Our process remains true to our core marketing principles to assist you with strategy, implementation, and program improvement. Integrating social marketing campaigns into larger social marketing strategies is more active than ever, making it crucial to have access to expert consulting along the way.

Social Marketing solutions and Social Media Management services are available with Witmer Group on a retainer basis and can be integrated with other programs for advertising or SEO. We also offer Social Media Planning and Consulting services based on the engagement and projected time to reach your goals.

Our social media marketing experience is best conveyed by the marketing experiences our clients share with us. We have locations in Dallas / Fort Worth, Texas, and Columbus, Georgia. We also serve clients throughout the entire U.S.