Team

Witmer Group is a Dallas based agency that creates Social Marketing Strategy. We assist in developing corporate marketing with social marketing strategy to include social media planning and execution, content optimization, video production and web development. We also specialize in search engine marketing programs, SEO, pay per click, brand development and discovery, web design and holistic approaches to reach and energize your audience.

We specialize in thoughtful analysis of you current social marketing position relevant to where you want to be in the marketplace. Our programs integrate social media marketing, digital and technology solutions. We believe in teamwork combined with open dialogue, transparency and a proven execution process to create the perfect social marketing strategy.

Kristina Witmer, Managing Director

Her name is on the line and she is committed to making your projects and experience relevant.

Kristina has spent her career turning ground-breaking ideas into news-worthy achievements. With 15+ years of agency-based experience in marketing, advertising and interactive media, Kristina focuses on developing integrated strategies designed to fuel client growth and improved ROI. She keeps her eye on the big picture, offering an approach to marketing and communications that’s as targeted as it is comprehensive.

Kristina’s company Witmer Group specializes in online social marketing and technology solutions. Prior to that she worked at various esteemed agencies, including CTO of Wave IMS, Interactive Strategist at JWT, Client Director at Bernard Hodes and Branch Manager at Grant Harrison Advertising.

A Dallas Stars fan and Xbox 360 aficionado, Kristina’s passion for the latest technology is notorious. She’s fascinated by the evolving phenomenon of social networking and can’t wait to see where it can take her and, more importantly, where she can take it.

Julia Gibson, VP

Julia leads the new business team in seeking new clients and seamlessly bringing them on board.

As an expert at developing new business relationships, Julia specializes in branding and marketing strategy. She understands how to position companies to stand out from the competition and can implement complete marketing programs cost effectively in close collaboration with the account team and client.

Julia joined Witmer Group from SPEED FC, where she developed corporate communications, public relations and marketing campaigns for the end-to-end e-commerce solutions provider. She also has held leadership roles at several niche and international advertising and marketing agencies over the course of her career.

Julia lives in Dallas with her hubby of 16 years and two openly-adopted kids, three dogs and Ginger Snap Mittens, the cat. She enjoys creating art projects, quasi music scores and garden collages with her family and swimming. Currently Julia serves on two boards that reflect her passions for adoption and physical fitness: Chosen Child and Glen Cove Swim Club.

Rebecca Wilson, Client Director

Rebecca implements and executes ongoing online social marketing projects while supporting client relationships for Witmer Group clients.

Over eight years of experience managing projects and three years in online social media marketing – Rebecca participates in project planning and implementation, website and social media content optimization, website development, traffic analysis and reporting. Prior to Witmer Group, she was self-employed helping small businesses and individuals develop a social marketing strategy and building an online brand by using social media, content optimization, blogging and using targeted online profiles directories. She is passionate about educating customers on the power of social media, quality content and engaging customers online.

Rebecca recently completed the Graduate Marketing Certificate Program through SMU’s Cox School of Business. She enjoys meeting people from all over the world working in a diverse group of industries.

Rebecca is proud to be a native New Englander and currently lives in Dallas with her husband and three children. She has a passion for photography and is an accomplished amateur. Some of her photos have been used by design houses and displayed at art shows. Rebecca also volunteers for the Junior League of Collin County by providing website, social media and communications support to The Collin County Council on Family Violence.

Ronn Sapp, Creative Partner

Ronn oversees Factory Creative which is the strategic branding affiliate of Witmer Group. Factory Creative uses a tried and true “Touch-Point Branding” approach to each clients’ unique needs.

Ronn is a highly acclaimed Creative Director. His creative talents have been recognized by over 40 awards and showcased in several national publications. Ronn has created works for some of the most prestigious brands in the world, such as 7-Eleven, American Airlines, American Express, BMW, Coke-Cola, Dell, Dillard’s, FedEx, Nestle, Sony-Ericsson, Sprint and Wal-Mart.

Known for his smart style that captures a brand’s essence and market appeal, Ronn has established himself as a leading expert in the advertising/marketing field. Companies have trusted his 18+ years of experience that result in powerful brand building.

Chris Thompson, Director of Video

Chris works hand in hand with the crew which include the producer, cinematographer, audio tech, lighting, production assistant and editor.

Over 15 years of experience as a Producer in video and television production – directing crews, working with and supervising editors, graphic designers. Chris has developed ideas and created pieces for nationally broadcast television programs for PBS, MSNBC, Sundance Channel, Fuse.

He brings the perfect balance of creative vision and efficient execution. Chris has also worked in corporate environment creating videos for clients including Time Warner, Vivendi Universal, Apollo Theater Foundation.

Lynnie Henderson, Copy and Content Manager

Lynnie manages the team of technical and creative content developers.

Lynnie has been a writer since junior high, when her English teacher returned an essay with the comment, “You’re a very good writer.” Being trusting of authority at that point in life, Lynnie took the comment to heart and eventually graduated from Baylor with bachelor’s and master’s degrees in communications.

Since then, she’s written everything from music lyrics to technical manuals. For the past 20+ years, Lynnie has been an award-winning copywriter for several DFW ad agencies. She has written for a variety of industries: retail, high-tech, healthcare, automotive, manufacturing, travel and more — in all media. She’s also been a broadcast producer, copy supervisor and associate creative director.

Clients count on her for high quality communication that is on time and within budget. She also writes for two entertainment websites and actively participates in social media promotion for both.