20% of online search traffic is driven by Pay Per Click (PPC). With this number there is a lot of room for driving traffic and ultimately making conversations with your target audience.
Search engines such as Google and Bing offer one of today’s most affordable and effective advertising opportunities. They can be an ideal way to geographically target your local audience.
PPC begins with defining an objective and choosing a set of keywords and targets relevant to the goals of the advertising program. These keywords are bid upon at a PPC rate.
When an ad is displayed but not clicked on, no fees will be charged. The transparency of PPC enables the user to optimize campaigns to fit their goals, while also providing valuable insights that can be applied cross-channel.
Contact us to leverage our PPC expertise in:
- Campaign Strategy
- Account Setup and Conversion Tracking
- Data Analysis
- Keyword Optimization
- Ad Copy Creation and Optimization
- Performance & Efficiency Of Existing Campaigns