Search Engine Optimization and Web Site Ranking

Our Dallas based Search Engine Optimization Team uses years of experience to optimize your website so that it is well positioned to receive clicks and revenue driving actions from your target audience. We are an agency that focuses on holistic Search Engine Optimization / SEO marketing approaches which drive long term online marketing strategy.

Studies show that anywhere from 70% – 90% of users will only access your site through the organic search results versus paid advertisements. Regardless of the exact number, we know that Google searchers are significantly less likely to get to your site via paid search, and new studies show that page views increase with traffic sent via organic links as well.

The bottom line – better Search Engine Optimization / SEO marketing equals increased traffic as well as visitors that stay for longer periods of time. That’s a win/win.

Search engine optimization is complex and continually changing. Improved ranking is achieved through SEO marketing which requires a basic understanding of the technology that drives search combined with a thoughtful focus on corresponding copy to support the keywords you want to focus on. Without high-quality, relevant content a site will not rank in a competitive environment.

Let us assist you with the entire Search Engine Marketing process:

Website Ranking

The websites that Google ranks on the 1st page of its search results for any given search term are the ones that they consider to be the most relevant and useful. They determine which websites are the most useful and relevant by using a complex algorithm (mathematical process) which takes into account different factors such as:

  • Keyword Usage
  • Site Structure
  • Site Speed
  • Time Spent on Site
  • Quality of Inbound Links

These search engine marketing and website ranking items, combined with proper analytics and measurement, result in incremental success for our clients.