Search Engine Optimization (SEO)

We use our experience to optimize your website so that it is well positioned to receive clicks and revenue driving actions from your target audience. We are a Dallas based agency that focuses on holistic SEO approaches which drive long term marketing strategy.

Studies show that anywhere from 70% – 90% of users will only access your site through the organic search results versus paid advertisements. Regardless of the exact number we know that Google searchers are significantly less likely to get to your site via paid search, and new studies show that page view increase with traffic sent via organic links as well.

The bottom line – better SEO equals increased traffic as well as visitors that stay for longer periods of time. That’s a win/win.

Search engine optimization is complex and continually changing. Improved ranking is achieved through search engine optimization which requires a basic understanding of the technology that drives search combined with a thoughtful focus on corresponding copy to support the keywords you want to focus on. Without high-quality, relevant content a site will not rank in a competitive environment.

Stage One – Audience Evaluation

Our first step is a thorough evaluation of keyword phrases that your users are currently searching for. Focusing on what words your potential customers and clients will search for and designing copy around those terms will go a long way for optimizing your pages to land in the top results. For example, it’s important to know how users search for your company, services or products.

Stage Two – Keyword Research

We find out what people are actually searching for with corresponding numbers so that we can help you make the best keyword choices. The specific phrases are important. You can rank for specific internal words but not rank for the actual ways users are searching for your services. By conducting proper research we’ll know precisely where to focus our efforts for your best results.

Stage Three – Content Optimization

We take the information gleaned in stage one and combine it with the keyword research in stage two. Once the information is compiled and agreed to then we apply our proven techniques to write new copy and edit existing content for optimization purposes.

This entire process happens with relevant documentation of your improvements over time. This includes current page rank, stats and expert consultation.

Send us a note to request more information or an estimate.