As the holiday season approaches, it is quite the appropriate time to start implementing your promotional tactics. The common assumption among small business owners is that the holiday season is a low season because most people are on vacation, spending time with their loved ones. However, the opposite is true; most of your clients will be on social media during the holidays. Remember that shopping forms an integral part of people’s activities during the holidays. And they would definitely go to social media channels to search for products and services that interest them.The consumers are already on the spending mood so, why not capitalize on that?
Social media can help you engage with these holiday shoppers regardless of whether you are selling a product or service. If you feel you are left behind on your marketing plans, this article will share useful resources on how you can implement a comprehensive holiday campaign and generate more sales during this festive season.
Plan Ahead Your Campaign Strategy
The success of any social media campaign heavily relies on advanced solid planning. Part of your strategy is to figure out creative ways to promote your brand throughout the major holidays such as Thanksgiving, Hanukkah, Christmas and New Year. There are also trending shopping holidays that have become so popular and relevant for businesses such as Cyber Monday and Black Friday.
The next step would be to look at the response your holiday campaigns had during the previous year. Vital questions to ask yourself would be:
- What impact did advertising have on my clients?
- What strategy worked well?
- How can i improve this year?
Promote Your Business Brand Through Mobile Apps
Your business mobile app is probably the most important marketing tool when thinking about a social media strategy.The festive season is a time when people will often go to their mobile devices to search for products and services within their vicinity. According a recent survey from First Data Holiday, ecommerce consumer spending surged in the year 2016, so it is realistic to expect some major marketing pushes this year.
Although there is a stiff competition for app developers and publishers, your business mobile app can still beat the competition. With a few clever tactics such as creating a robust description for your app,you can increase your app download this festive season.
Think More of Value, Not Just Discounts
Almost everyone is offering discounts so try to create a unique approach to your business by telling consumers a better story. People now appreciate a genuine connection with a brand. With that in mind, integrate more storytelling into your holiday campaign by using your social media platforms to tell people your inspirations for starting the business, your progress so far and the special perks you intend to offer to your customers.
Help Your Customers Celebrate on Social Media
Mobile friendly Facebook posts can help you strike a chord with your customers. You facebook page can include information such as new arrivals in store, seasonal sales and great gift ideas. A video would also be a nice idea. You can include a video showing a salesperson demonstrating how to use a product, or one showing a 360-degree look around your store. These are clever promotion ideas to craft your social media strategy:
- Choose the best platforms where your paying customers are likely to be
- Create social media only platforms
- Personalize the customer experience
- Use pictures and videos
With these ideas, you can engage with your customers during the festive season and make more sales.