Content is what gives your brand identity and makes it recognizable in the sea of similar companies. Given this fact, it’s not surprising at all that it is still considered king of any successful digital marketing strategy. However, to harness all the power of your content, you need to make it high-quality, relevant, and engaging.
Creating such content requires you to be a jack of all trades. Your job is not only to write an awesome post, but also to do a detailed research, understand your target audience, monitor your site’s performance, and keep track of the latest industry trends. Moreover, you need to make your posts visually appealing, interesting, and easy-to-read.
Now, you’re probably wondering how exactly you are supposed to do all this at once. Well, to make the most of your content strategy (and maintain your sanity), you should use content creation tools.
Below is a brief list of free tools that will help you research, create, and edit your content effortlessly. Let’s check them out.
Buffer: Synchronize your Social Media Sharing
Sharing your blog posts across multiple channels may be a tedious task. This is exactly where Buffer shines. Whether you’re posting to Google+, LinkedIn, Facebook, Twitter, Pinterest or Instagram, this sweet tool will help you schedule your posts in advance, keep track of their performance online, and manage all your accounts at once. If you’ve just started discovering the world of content marketing, you could start by using Buffer’s free plan that allows you to connect only two accounts to it. Of course, as your content marketing strategy evolves, you can always switch to one of their paid plans and take your social media sharing efforts to the next level.
Google Webmaster Tools: Do your Research
To improve your rankings in the SERPs and be approachable to your target audience, you need to have a solid digital marketing strategy and invest heavily in SEO. However, before you start optimizing your content for search engines, you need to choose the right SEO tool that will make this process much simpler. One of them is Google Webmaster Tools (GWT), a free toolset that gives you invaluable insights into what’s going on with your site. With the help of this tool, you can check the number of indexed pages on your site, submit your site to Google so you can get crawled and indexed, or even disavow spammy inbound links. It also helps you check your search queries, impressions, and the click-through rate and compare them to other analytics data.
Burst: Find Free HQ Images
Creating quality, and intelligent content that resonates well with your target audience and answers all their questions is a must. Still, to make your content digestible, you need to enrich it with the right photos. It’s usually easier said than done, given the fact that the majority of stock photos are poor quality, unoriginal and repetitive. Worse yet, quality stock photo sites usually have strict copyright policies, not allowing you to use the photos unless you pay for them.
This is where Burst steps in. This site offers a wide range of high-quality images that are classified into numerous categories, from free business photos to lifestyle photography. Most importantly, Burst empowers you to use their photos in both your online and offline marketing campaigns for free, allowing you to edit them additionally, use different filters, and add your logo.
GIPHY: Make your own GIFs
GIFs are simple, interesting, and interactive. So, there is no denying that they are a highly engaging type of micro-content and an amazing way to draw your readers’ attention. They give you an opportunity to add value to your posts, engage with your target audience on social networks, and even present some complex facts in a fun way. With GIPHY, you can access and share thousands of popular GIFs, as well as create your own ones, either from your own videos or those you have found online. This sweet tool also offers you numerous simple editing options, allowing you to customize your GIFs and tailor them to your target audience’s preferences.
Meme Generator: Create Awesome Memes
Be Like Bill, Grumpy Cat, Good Guy Greg, Doge- these are just some of numerous memes that have won our hearts over the past few years. Even though they cannot be used by businesses in every niche, memes resonate well with Millennials and take their engagement with your brand to a whole new level. With free tools like Meme Generator, you can find and share some awesome memes your followers are already familiar with. Moreover, if you have a knack for jokes, you can even create your own memes. Remember, when doing so, you need to adapt your memes to the purposes of your content.
Canva: Take Advantage of Inspirational Quotes
Quote graphics are one of the most popular sources of inspiration for many people around the world. So, if they make sense to your brand, you should consider integrating them into your social media marketing strategy. And, one of the most effective ways to do so is Canva. With its drag-and-drop features, customizable templates, and fancy fonts, this amazing tool enables you to create your own quote designs within seconds. Most importantly, Canva is great for social sharing, since it provides you with custom image sizes for basically every social network.
Playbuzz: Leverage Interactive Storytelling
Playbuzz is a platform that offers a whole suite of interactive content creation tools you can use for free. The main aim of this site is to help you deliver social-friendly user experience, create embeddable posts that hook your target audience, and improve social sharing. There is a plethora of options this tool offers you, from testing your followers’ knowledge of your brand or niche to creating Buzzfeed-like posts. Most importantly, this tool helps you measure the performance of the interactive content you create, as well as share it via the Playbuzz’s network.
To Wrap it Up
Even though the tools listed above will help you boost your content creation strategy, it is still up to you to control and optimize the quality of your content. This simply means that you still need to know your target audience well, understand their expectations, and go the extra mile in meeting and exceeding these expectations.
What other tools do you use to create engaging content?
Emma Miller is a digital marketer from Sydney. Works as a blogger, Senior Editor for Bizzmark blog and a guest lecturer at Melbourne University. Interested in digital marketing, social media, start-ups and latest trends.