We provide full service services for drip marketing and email communication programs. The four phases of our efforts include:
- Messaging strategy
- Content development
- Workflow planning for timing and variables
Drip marketing is essentially a set of pre-written messages designed to nurture leads over time. The goal is to require minimal involvement from you or your sales team until the point where the prospect interacts and therefore moves from a cold lead to a warmer lead.
These messages are typically in the form of email marketing, but more elaborate programs include a variety of touch points designed to court your prospect into becoming your client. These programs vary from standard database marketing in that there is a specific timing which is followed, there are variables which trigger different communications and the process is automated.
Contact us to set up an initial conversation about the process, pricing and expected outcomes from an initiative such as this.