Category Archive for: ‘Social Media’

  • Before There Was Social Media, Shares And Likes…

    Way back when, before social media, Search engines and email ruled the day, we relied on employee referral programs to connect, network, share, like and such. I remember a print campaign concept I created for one client that gave me pause when I recalled it …

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  • MySpace or My Space

    If I had my way, I probably would still be on MySpace, checking in 2x a day to take my cookies out of the oven, and redecorating my awesome house. But times change. My kids grew up – and as that happened I needed to …

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  • Social Media Love

    I’ve never seen another marketing medium like it. Anyone who has experienced the true value of social media marketing knows that ‘social media love’ is where it’s at. Social media ENGAGEMENT is the act of leveraging someone else’s connections to boost yourself into other realms …

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  • Too Old for Social Media Marketing?

    This was a serious question posed to me by a well-intentioned person whom I like, after I explained what I do for work – digital marketing. The question stopped me in my tracks, something that doesn’t happen too often. I smiled and paused while I …

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  • Setting Goals for Social Media

    Since the 4th quarter of 2014 our team has been aggressively focused on setting goals within social media for ourselves and for our clients. Actually re-aligning the goals would be a more accurate description of our focus. As expected within this tech centric business, so …

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