Category Archive for: ‘Social Marketing’

  • Witmer Group Social Media

    How can you tell the difference between a company that is marketing, branding or actually caring?

    As a marketer in today’s world it’s increasingly common to need a strategic approach for a variety of unforeseen happenings. Whether it’s a weather disaster, a local tragedy or a growing national concern, social media requires an approach that is above all things human, authentic …

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  • Social Media 1

    How to Make the Most of Social Media Marketing for Your Business

    You may have heard of the term “social media marketing” countless times already. If you have a B2B company, you may be wondering about how to use social media marketing for your B2B efforts. You may think that you can’t reach your clients on social …

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  • Social Media

    Social Media and the Poderoso Hispanic Market

    If numbers don’t lie, then we would be hard pressed to ignore the $1.5 trillion socially connected, mobile-first Hispanic consumer demographic that is larger than ever before – and growing. With a total population of 54 million; 26 million on Facebook; 12 million on Twitter …

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  • Facebook Advertising E1467245229414

    Facebook is Expanding It’s Advertising Reach

    Facebook advertising works, and it works well. Facebook advertising provides marketers with smart targeting, low costs, and high engagement. Facebook’s powerful advertising platform has offered several delivery options for ads: newsfeed, right column, mobile, and the audience network. The audience network is probably the one …

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  • Social Media2

    Knowing Your Company, Audience & Social Media

    There are an infinite number of social media platforms, with Facebook, Twitter and LinkedIn alternating the top 3 spots. And while there are many social venues, you need to know who is using what. If you’re a company that has a mostly older fan-base, Instagram …

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