Category Archive for: ‘Marketing Strategy’

  • How To Use Instagram As A Marketing Tool

    It’s not surprising that businesses around the world use social networking as a marketing tool. Facebook, Twitter or Instagram have the power to spread the word and to make a brand more famous, generating interaction with customers. All types of businesses are finding that Instagram …

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  • How Marketing Automation Can Help You Succeed

    Whether you are a small business owner with simple website demands or a large business marketing strategist that must manage sales teams or channel support programs, campaign tracking using marketing automation is an imperative aspect to the success of your website. With marketing automation, online …

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  • Now Tell Us What You Really Think…Communicate!

    Far too much time is spent in so-called communication, dancing around the real core of many topics or issues. Imagine how much easier it would be if we simply cut to the chase and tell one another what we really think about … a concept, …

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  • And Now for Something Completely Different …

    Who was it that said, “If you keep doing the same thing the same way, you can expect the same results”? I don’t remember either, but it gave me pause when I thought about it. Why are we so intimidated by stepping outside of our …

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  • Marketing Metrics – Don’t Be Fooled By Smoke and Mirrors Tactics

    Websites are evolving drastically. Long gone are the days of prompting your computer with a DOS command and logging in to the ‘”world wide internet”, plodding in some web address and getting a static, one dimensional website. If you are doing your job correctly, what …

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