Category Archive for: ‘Marketing Strategy’

  • T E D Talks

    8 TED Talks Every Digital Marketer Should Watch

    As one of the most intricate disciplines, marketing takes its energy from psychology, economy, and entrepreneurship. Marketers need to know how businesses function – the intricacies of the sales process, the best ways to convince consumers to buy, and even the best technology to help …

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  • Fractional CMO 1

    Engage the Powerful Potential of a Fractional CMO

    Maybe you’re a few months into your new start-up or perhaps you’re a seasoned corporate executive – either way when you need strategic guidance with marketing (and quickly), where do you turn? When you need a ‘big picture’ thinker, you don’t always have the time …

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  • Wit1

    5 Tips for Startups New to SEO & PPC

    Most startup business owners know they need a strong online presence. For products to be seen, they need to reach the top of search engines. Otherwise, they might as well not exist. It’s as simple as that. And, to do this, you need to have …

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  • Drip Marketing

    Effective Drip Campaigns Re-Engage and Change Minds

    Two important elements of drip marketing are: 1) be sure your drip campaign contains a well-thought- out Renewal message that is sincere and timely; and 2) craft a finely-tuned message to positively reach Unsubscribes. Renewals Maybe your user has extended their subscription or it’s about …

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  • Drip Marketing

    Unite Sales and Marketing with a Drip of TLC

    Although the concept of drip marketing is commonly known among most marketers, it is often underutilized and a missed opportunity considering it is a powerful, proven way to unite sales and marketing. Here are a few of the ways you can implement this concept in …

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