Category Archive for: ‘Content Strategy’

  • Visual Content1

    7 Ways to Spruce Up Your Visual Content Strategy

    Marketing is changing — digital offers us opportunities to track and measure marketing results like never before, but why do so many businesses still struggle with content marketing? While 75% of marketers reported ramping up their content marketing game in 2016, only 42% have a …

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  • Witmer Group Drip Marketing

    Setting Up Your Drip Email Campaign

    You’ve made an important decision to embrace drip email campaigning, so now that you’ve got the strategic portion figured out, the next step is to get it set up. First, identify your target audience or audiences and put them in the right list. This is …

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  • Beyond Millennials to Age-Agnostic Marketing

    In 2015 millennials became the majority representation of the workforce and all eyes focused on them as the bull’s eye of the primo audience. These are the people who don’t recall life before the Internet and a cell phone has always been there. They’re accustomed …

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  • Do They Even Know What You’re Selling?

    Recently someone gave me a box of assorted canned goods. They were all in good condition, none were expired, but unfortunately the wrappers had been removed. From all of them. We spent the next few weeks playing “guess what we’re having for dinner!” as we …

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  • The SEO Waiting Game: How long does it take?

    The question most people want to know is how long will it take to get ranked #1 for my keywords? The fact is there is no simple answer. Certainly relevance, search volume and competitiveness are still important, in fact, maybe more important than ever. But …

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