Author Archive for: ‘Jane Shelton’

  • Drip Marketing

    Effective Drip Campaigns Re-Engage and Change Minds

    Two important elements of drip marketing are: 1) be sure your drip campaign contains a well-thought- out Renewal message that is sincere and timely; and 2) craft a finely-tuned message to positively reach Unsubscribes. Renewals Maybe your user has extended their subscription or it’s about …

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  • Conversion Rate Optimization

    A Few Basic Things to Know About Conversion Rate Optimization

    Most everyone understands that conversion happens when a visitor to your website takes an action that you want them to take. But what does that look like to you? It could be signing up for an email newsletter, creating an account with a login and …

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  • Email Marketing

    Email Marketing Strategy that Works!

    Email marketing. Everyone uses it. But not everyone uses it effectively. Understanding that email marketing is not a one-shot event, but instead, a process aimed at creating a conversation to lead to new business is your first step. Email marketing isn’t like direct mail. While …

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  • Marketing Meeting

    Back to the Future of Marketing.

    Did We Ever Really Leave? While the evolution of marketing continues to reveal diverse iterations of how to best achieve our marketing objectives and win new business, the question is: have the core principles really changed that much? The basics of –   identifying our target …

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  • Email Marketing Success

    A Secret Weapon for Screaming Successful Campaigns

    There’s an ugly trend in internet marketing called bounce rate. It messes with your conversion rate. The obvious goal then for internet marketers is to unbounce their marketing. Landing pages are designed to make your paid ads perform — to pay off. Email campaigns are …

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